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The findings indicate that guerrilla marketing campaigns affect all consumer Keywords Guerrilla Marketing, Consumer Behavior, Brand Attitude, Brand Image,

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field Get your Kindle here, or download a FREE Kindle Reading App.
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Abstract—In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer.

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First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field Get your Kindle here, or download a FREE Kindle Reading App.

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